The objective of Silverfit is to promote happier, healthier aging through affordable physical activity and at the same time combat social isolation. We aim to improve older peoples quality of life and also to save the NHS and social care providers money. Many members tell us their increased fitness means they attend GP surgeries less often, or are on reduced medication. Silverfits remarkably high retention reflects the fact that the social element is as highly valued, if not more so than the physical activity.